Louise Bickle’s Digital Makeover by COG Marketing

December 1, 2023

Case Study: Louise Bickle’s Digital Makeover by COG Marketing

Louise Bickle is a Sydney-based creative producer, stylist, designer, and project manager who brings projects to life from concept to completion. Combining her background in design and styling with exceptional project management skills, Louise delivers creative direction, product curation, event production, and content creation for brands, publications, and high-profile events. Known for her collaborative approach and meticulous attention to detail, she works closely with clients and creative teams to achieve seamless, impactful outcomes.



As Louise Bickle’s portfolio of work continued to expand, she recognised the need for a digital presence that accurately reflected the breadth of her expertise and the calibre of her projects. That’s where COG Marketing stepped in, providing the strategy and solutions to elevate her online presence and strengthen her professional brand.


The Challenge

Before partnering with COG Marketing, Louise Bickle faced several challenges with her digital presence. Her website did not fully communicate the diversity of her services, from creative production and styling to product curation and event management, making it difficult for potential clients to understand the full scope of her capabilities. The online presentation did not clearly reflect her extensive experience or highlight standout projects such as cookbook production and large-scale commemorative events. Digital marketing efforts were limited, resulting in reduced visibility among brands and organisations seeking experienced creative leadership.



Louise required an integrated solution that would showcase her portfolio, clarify her service offerings, and position her as a leading creative professional in Sydney’s competitive market.


The Solution: COG Marketing’s All-In-One Services

Louise Bickle partnered with COG Marketing for a complete digital transformation. As her key marketing and business development partner, COG Marketing took charge of refining her online presence and aligning it with her creative vision.


Website Design and Development

COG Marketing developed a modern, visually engaging website that clearly showcased Louise’s diverse services, including creative production, styling, design, content production, and event management. The website was structured to highlight featured projects and provide a seamless user experience, ensuring prospective clients could easily explore her portfolio and enquire about services.


Branding and Graphic Design

COG Marketing refined Louise’s digital branding to reflect her creative flair, professionalism, and collaborative approach. Layout, typography, and imagery were aligned to present a polished yet approachable identity, reinforcing her reputation as a trusted creative partner capable of delivering extraordinary outcomes.


Digital Marketing Strategy

Louise Bickle’s online presence was strengthened through a targeted digital marketing strategy. Search Engine Optimisation (SEO) improved visibility for key terms related to creative production, styling, and event management in Sydney. Content was positioned to highlight her ability to manage complex projects while maintaining artistic integrity and attention to detail.


Business Strategy

COG Marketing worked closely with Louise Bickle to align her marketing with clear business objectives. This included refining her service messaging, defining her ideal client profile, and positioning her as a full-service creative professional capable of taking projects from concept through to completion.


Website and Email Hosting

COG Marketing provided secure, high-performance website and email hosting solutions, ensuring Louise’s digital platforms remained reliable, professional, and easy to manage.


Printing and Promotional Products

COG Marketing extended Louise Bickle’s brand offline by producing professional printed materials and promotional collateral that complemented her digital presence and reinforced her credibility when engaging with clients and collaborators.


Results and Future Plans

Since partnering with COG Marketing, Louise Bickle has experienced improved online visibility, stronger brand clarity, and increased enquiries from clients seeking high-level creative production and styling expertise. Her new digital presence accurately reflects her multidisciplinary skillset, collaborative approach, and proven ability to deliver impactful creative outcomes.


Louise continues to work with COG Marketing as a trusted marketing partner, ensuring her branding, digital marketing, and business strategy evolve alongside her growing portfolio. Together, they are focused on strengthening her position as a leading creative producer and stylist within Sydney’s creative and events industry.


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