Louise Bickle Featured Projects

The Real Krissy Marsh Cookbook – Food for Family and Friends

Wed, 15 May 2024 05:17:02 GMT

When I got a message from Krissy Marsh asking me if I knew ‘anyone who could write up a few recipes’ for her for a book project she wanted to do - I thought best idea was to meet and talk it through to get the full picture on what she wanted to achieve, before I just passed on a few of my contacts.

From that initial meeting the project turned into a wild (if not a bit crazy at times) ride from stuttering start to full speed driving the project to completion. At the end of the day, it was a great project and have to thank Krissy for the opportunity to create something amazing for her.

The brief:

The initial idea was to create a cookbook to include Krissy’s favourite family recipes from her Aussie roots to the countries she has lived in. She wanted to portray her passion for sharing meals with family and friends. And for the proceeds to be donated to Ronald MacDonald House Charity, where she is an ambassador.

The Client:

Krissy Marsh is a dynamic powerhouse, funny, generous and full of countless ideas and has a million things on the go all at once. She was one of the Real Housewives of Sydney in both seasons 1 and 2.

Krissy loves cooking at home and bringing people together. She believes that cooking is a skill, and one that can be taught at any time in a person’s life. Krissy’s motto: “ Cook with love, the rest is merely ingredients. ”

The look:

To present, in an authentic way, Krissy’s passion for cooking and entertaining that has been influenced by her extensive travels and exposure to different cultures and cuisines.

Each recipe needed to bring the warmth and vibrancy of the author, to tell the story of her life experiences and of those people she loves. It also wanted to include heart-warming and amusing anecdotes to inspire her readers to create their own memories through the joy of cooking and entertaining.

This was achieved by grouping the recipes into eight chapters and giving each chapter a subtle colour palette that related to the recipes. Each chapter had a series of lifestyle images and at least one recipe featuring Krissy preparing the ingredients.

Props were a mix of Krissy’s own cook and serving ware and all the images were shot in her home and garden, with one quick visit to the marina. Space was allocated on each recipe for tips and anecdotes to be ‘handwritten’ in Krissy’s voice.

The scope of work:

As far as the book credits go, my official job title was Project and Style Director

The scope of the job started with hand picking the expert team to work on the book – initially this included editor, designer, photographer, recipe transcriber, photo chef and sub-editor. Extending my role to production manager and stylist on the food shoots, creating shot lists, props hire and purchase, plus the overall budgeting and expenses reconciliation, generating a timeline calendar and keeping these both on track. Organising meetings with client and team, overseeing the printing process, investigating legal requirements, disclaimer and release form obligations, sourcing QR codes and ISBNs, working with the web designer and PR company, communicating with book distributors, Krissy’s PA, sourcing and costing postage options, confirming shipping and warehousing interstate and investigating and commissioning offshore e-book conversion and distribution.

As the Real Housewives of Sydney was in production during the book shoot, the team needed to work around the film crew and schedule, as Krissy wanted the cookbook to be showcased on the show. This meant book ‘dummies’ needed to be printed at lightning speed locally and the film crew accommodated within the food shoot and coordinating Krissy’s hair and makeup days with our shoot dates.

Once the book was printed and landed, Krissy appeared on Channel 7 the ‘Morning Show’ - I worked with Krissy to prepare the recipes and the props for the show and styled the set for the segment.

From my first meeting with Krissy in February to the final sign off in October of the same year – during that I worked across every area of the book dotting ‘i’s and crossing ‘t’s to be sure I could deliver a fantastic outcome to my client.

The budget:

As Krissy had never authored a book before, she had no idea what size, print run and cost budget she would need to allow, for the kind of cookbook she wanted to produce. She needed guidance on which direction to take, self-publish vs publisher. I worked up a number of draft budgets options with ballpark quotes and a timeline to produce the book

Based on the options presented, Krissy decided to self-publish and the realistic budget was established and was the guide through the entire process, enabling a profit to be donated to Ronald MacDonald House charity.

The outcome:

The Real Krissy Marsh Cookbook is a 176-page hardcover cookbook divided into 8 chapters with over 50 recipes and a multitude of cooking tips. Each chapter is based around Krissy’s family life and her extensive travels.

Starting the Day
Aussie Classics
An Italian Affair
Yum Cha and Chinese Favourites
Fishing with the Boys
Drinks & Small Bites
The Sweet Life
Super-useful Basics

CLIENT FEEDBACK:

‘I am fortunate enough to have known Louise for many years. Louise co-ordinated and brought to life The Real Krissy Marsh Cookbook. Louise’s creativity and passion for a project is like no other. She worked efficiently and effectively to help me create a book I am exceptionally proud of.’

Krissy Marsh

Media Personality & Real Housewife of Sydney Seasons 1& 2

ANZUP Rude Food Cookbook

Wed, 17 Apr 2024 05:36:23 GMT

Engaged by communications company Rocket Comms for their client ANZUP Cancer Trials Group Ltd to style and production manage a fundraising cookbook.

When I was first asked to work on this project, I was a bit taken aback as it’s not the usual brief for a stylist – but the more I thought about it, the more I thought it’s such an important initiative. To create images to raise awareness about the whole ‘below the belt’ men’s business, was a challenge I could take on and produce something with style, impact and a bit of fun.

The brief:

ANZUP was looking to create a cookbook called Rude Food, which contained 30 recipes from celebrity chefs, comedians, clinicians and musicians, all of which were either styled or just sounded plain rude. Some of the contributors included Ainsley Harriet, Manu Feildel,

Nobuyuki Ura, Fast Ed, and so on. The cookbook will be a fundraiser and also a vehicle to raise awareness of men’s health below the belt.

The Client:

ANZUP is the leading cancer cooperative clinical trials group that brings together all of the professional disciplines and groups involved in researching and treating below the belt (penile, bladder, kidney, prostate and testicular) cancers and conduct high quality clinical research.

The look:

The brief came in from the client wanting the images to be styled in an elegant fashion to provide a slight contrast to the cheekiness of the campaign. Possibly integrate some of the ANZUP colours subtly through props. Quirky playfulness, rather than erotic, was the main focus for the aesthetic of the book.

I achieved this by working with a limited palette of colours based on the ANZUP logo of aqua blue, tones of brown and white.

Each recipe had to have a reference to below the belt in the styling either of the food or the props. I had a very funny time shopping and sourcing some of the props and an even funnier time on the set with the team to achieve the final images.

The scope of work:

Apart from the job of styling each recipe to fit the brief – I took on the job of production manager and brought the photographer Tim Robinson to the team to ensure the images looked fantastic. I knew he and I could work together easily and efficiently to produce what the client was looking for.

I prepared a shoot schedule and shot list, sketched up a rough idea for each recipe, so we had a plan to approach the images ahead of time.

Propped for each of the recipes and communicated with the first-time photo chef with a detailed shopping list of extra food items we might need to enhance the images.

Advised the client on chapter groupings, set up a rough pagination and added thumbnail images at the end of each day for the client to see how the images were coming together and to remind us all how the recipes might look in the book layout.

Worked closely with the client on the cover options and the chapter openers to give the designer enough images to work with once the shoot was completed.

The budget:

As the project was a fundraiser the budget was tight but not unrealistic – I worked up a shot list and schedule for each day of shooting with the photographer and the photo chef so we could capture all the images the client was after in the limited time frame.

The outcome:

The Rude Food Cookbook is truly the only place where you will find recipes such as Spotted Dick, French Crappe and Cock Em Bouche in one place. All proceeds from the sale will go directly into the hands of experts to conduct vital research and improve living outcomes for those impacted by testicular, penile, prostate, bladder and kidney cancer. This exclusive campaign was designed to encourage conversation about clinical trials and research in a cheeky way, proving to be the perfect way to have some fun in the kitchen and deliver some epic con-cock-tions.

CLIENT FEEDBACK:

'I honestly cannot express my gratitude enough for all of the work that you put into this project and for making the process a lot smoother! As we have never done something like this before, we had to roll with the punches, so I really appreciate the fact that you stuck by me as I sourced direction in terms of design and aesthetic.’

Chris Daniel

Group Account Director, Rocket Comms ’

16th Anniversary of the Apology to the Stolen Generations Breakfast

Thu, 15 Feb 2024 01:37:04 GMT

The brief:

The Apology Breakfast is an invitation only event held on the anniversary of the Apology to the Stolen Generations by Prime Minister, Kevin Rudd 13 February 2008 in The Great Hall, Parliament House, Canberra. It is a sit-down breakfast for 400 guests and is attended by politicians, heads of government, corporate leaders and the stolen generations.

The role was hands on end-to-end management of the event in its entirety and to improve on the issues identified by my client, from the previous year’s event management.

The Client:

The event is hosted by Message Stick Communications and funded by donations.

Since the National Apology to the Stolen Generations in 2008, Michael McLeod, the Founder of Message Stick Communications, convenes a breakfast event to mark this occasion.

The look:

As it’s predominantly a sombre event reflecting on the apology and the progress made over the past years for the stolen generations,

The décor, graphics and florals needed to be respectful and have a predominantly indigenous feel and representation. My idea of reflecting four regions of Australia in the concept: Central and Western Deserts, Tropical North, Torres Strait and Rainforest, Rivers and Bushland, Coastal and Saltwater peoples - translated into a strong and cohesive look and added a symbolic note to the aesthetics.

The scope of work:

My role at the outset was the end-to-end management of the planning and staging of the event, sourcing and coordination of external suppliers, advice and implementation on theming, all creative elements and program design, guest management, ticketing, event marketing, organisation of audio visual, volunteer recruitment and management.

The scope of the job evolved into invitee’s database management and main point of contact for RSVPs and guest questions and updates, exploring the best ticketing system and implementing, travelling to an on-site reccie at the venue, engaging and briefing the florist, graphic designer, photographer and videographer, liaising with on site catering and venue management, choosing the menu, working closely with the in-house techs on all things audio visual, including a live stream cross to Washington, investigating indigenous performance options, sourced indigenous artwork for use in graphics, with the clients input, executed the very strategic table seating arrangements, developed the tight run sheet, managed expectations and requirements of the guests and stakeholders, worked with the security requirements of the venue and the high profile guests, coordinated all the logistics, plus the bump in and out of the venue and completed post event wrap up and communication with attendees and suppliers.

The budget:

The event is funded by donations and the budget was developed based on previous years cost requirements. I kept a running costing sheet, which I updated and shared regularly with my client to keep them aware of how the event was travelling. In the end, I delivered the expected budget costs the client was anticipating for the event.

The outcome:

The breakfast event was an opportunity to celebrate an important moment in Australian history. There were powerful messages from keynote speakers Hon Anthony Albanese, Prime Minister of Australia, Hon Richard Marles Deputy Prime Minister & Minister for Defence, Ian Hamm, Healing Foundation Board Member, The Hon Linda Burney, Minister for Indigenous Australians, Professor Tom Calma AO, Nous Group Director Eamon Ritchie and CareerTrackers Alumnus and former Prime Minister Kevin Rudd via live stream from Washington. The event was opened by didgeridoo player and Welcome to Country. Jeff McMullin was MC and a performance by Wamburang First Nations Women's Choir punctuated the event.

The 400 guests included the PM, the Deputy PM, Leader of the Opposition, members of the Stolen Generations, CEOs, Directors and Chairs of Australia’s leading corporates, Government Ministers, Directors General and Federal Departmental Secretaries.

It was an emotional event at times and a poignant reminder of the opportunities to progress reconciliation and an obligation to all guests not to miss moments like these to advocate and engage across the spectrum for positive change.

CLIENT FEEDBACK:

‘I have worked with Louise on a number of projects in several different capacities including interior design, editorial styling and event management. Most recently she led the management of the National Apology Breakfast at Parliament House and brought an amazing event to life.

Louise is a delight to work with! She brings a wonderful creative flair, backed by excellent production and project management skills to everything she does. Her client's requirements, budget and timeframes are always top of mind, and she communicates regularly so you know where the project stands at any time. And when things get a bit crazy, as they often will, Louise is the cool and calm centre setting things straight.

I highly recommend working with Louise.’

Helen Bouropoulos Chief Executive Officer Message Stick Communications

Workout Meals New Branding Campaign Photoshoot

Sun, 01 Oct 2023 08:48:42 GMT

The client:

Workout Meals produces ready-made meals specifically for pre and post gym and workouts. The meals are ready-to-go healthy alternatives to home cooking and delivered to your door. Meals are designed by expert sports dieticians and feature high protein and high fibre options to suit weight loss, fitness and muscle gain as well as individual dietary requirements.

The brief:

Workout Meals engaged a cutting-edge creative studio Design by Twist to re brand the company’s identity. The new look logos, packaging and colour palette was a strategic approach to the target market. My job was to interpret the designer’s mood boards and concepts and translate them to fit the styling of the ready-made food and athletic look talent.

THE LOOK:

A cutting-edge graphic style with strong shadows was the concept. The food was to be shot on a clean colour background that could signal the different verticals. The photographer was to use bright lights and strong shadows, to create impactful and appetizing food images. The colour palette was designed to allow many colour combinations ranged from vibrant and energetic to more pastel and calm, depending on when the client wants to target athletic motion or natural ingredients.

THE JOBS/SCOPE OF WORK:

My brief was to use the new colour palette of kale, peanut and lime as the primary colours and then introduce the secondary colour palette as highlights to prop, style and plate the readymade food + source and style the wardrobe for the talent for both stills and video,

For the food images, the meal was to be the focus of the shot, it needed to be styled to look like you wanted to dive in and take a bite, highlighting individual ingredients and meal components.

Plates, bowls and vessels were chosen for the individual meals that first and foremost showcased the food, made the meal look substantial, fresh and delicious and they needed to be neutral in nature in line with the mood board provided.

The job ran over 3 days in the studio and 1 day on location with one of the studio days and the location day to include male and female talent.

THE BUDGET:

Advertising day rate for propping, returns and styling days was established + props hire and purchase, couriers budget based on the client’s requirements and the number of shots per day.

THE OUTCOME:

Colour played a key role in the new brand identity. It was positive and vibrant, bright without being too overwhelming. The colour palette was designed to allow many colour combinations ranged from vibrant and energetic to more pastel and calm. This was reflected in the props and wardrobe to compliment the new brand design.

I worked with the photographer, designers and client on the shoot days to achieve the highest impact images to launch the new look campaign and for ongoing use in advertising, billboards, social media, packaging and on their website.

CLIENT FEEDBACK:

‘You’re the best! So lucky to have you. Thank you’

Sarah Borenstein

Chief Marketing Officer, Workout Meals & Iku Wholefood

Subaru 50th Celebration Event

Sat, 20 May 2023 09:56:28 GMT

Engaged by FCM Meetings and Events company for their client, Subaru Australia to style and theme the vehicles for their 50th Celebration event.

The client:

Subaru has been a part of Australian family life since 1973. The range is made up of adventure loving vehicles with performance, engineering and revolutionary design at their core.

The brief:

The celebration event at Sydney’s International Convention Centre, included 3 cars to be themed to reflect three different vehicle types both new and vintage. Contemporary beach and camping themes and a vintage 1970’s camping look.

The look:

Each of the three vehicles were to be themed inside and out to reflect the vehicles performance, off-road adventure capability, inspiration and a nostalgic look back at the ‘way we were’.

The vehicle colours and performance style were the starting point of the theming –

Cross Trek vehicle was a beach theme with surf boards, towels, wetsuits and sand, pebbles and grasses.

Outback vehicle was a modern camping theme with camping equipment, swag, camp chairs, mountain bike and river pebbles and native bush plants.

1970’s Leone wagon was vintage camping themed with picnic basket, tartan rugs, fire pit and quirky ‘old school’ equipment, gravel and low scrubby plants.

THE JOBS/SCOPE OF WORK:

My job was to source all the items for each theme, present mood boards with images for the client to approve and to keep within the designated budget. Once approved, I needed to purchase all the items, deliver to the venue and set up and style for the event and responsible for the bump out of items hired and unwanted by the client post event. Keeping in mind and across the venue requirements for floor coverings, plant usage, OH&S and security.

THE BUDGET:

It was a massive jigsaw puzzle of costs, images and info to wrangle into a spreadsheet to keep within the budget allocated. Whilst I came in on budget, it wasn’t as big as it might seem for the calibre of the client, and it was a matter of thinking outside the box to find (and negotiate) the items to make the looks come to life.

THE OUTCOME:

The three themed vehicles added an authentic element of fun and adventure to the event’s storytelling and celebration of the last 50 years of Subaru Australia. While emphasizing their proud history of getting families to where they need to be (no matter how rough the road).

THE BUDGET:

Advertising day rate for propping, returns and styling days was established + props hire and purchase, couriers budget based on the client’s requirements and the number of shots per day.

THE OUTCOME:

CLIENT FEEDBACK:

‘Thank you for doing such an awesome job and being such a pleasure to work with. Look forward to the next one’!

Terri Stewart

Executive Producer, FCM Meetings and Events

Louise Bickle Featured Projects

The Real Krissy Marsh Cookbook – Food for Family and Friends

The brief:

The Client:

The look:

The scope of work:

The budget:

The outcome:

CLIENT FEEDBACK: ﻿

ANZUP Rude Food Cookbook

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16th Anniversary of the Apology to the Stolen Generations Breakfast

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Workout Meals New Branding Campaign Photoshoot

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Subaru 50th Celebration Event

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