a brief history

louise bickle



20 years experience in the fashion &
home ware industry
good communicator
able to inspire and excite
lateral thinker
hard worker
dedicated & passionate
able to lead and develop teams
strong belief in good design and what is possible
positive thinker
committed to the energy required to achieve set goals


from textile design studio to home ware brands to stylist

2005 - present
Styling, production and writing featured in Travel + Leisure Australia, Australian Vogue Living, Australian House and Garden, Inside Out, Home Beautiful, Burkes Backyard and Australian Country Style.

Marketing and product development consultant to the No Chintz, Koda Lighting, Australian Museum, Original Finish and Culla Change.

Visual Merchandising consultant to Jurlique for retail stores ‘refresh’.

Creative consultant and stylist for Murdoch Books 'chunkies' series, ACP Books publications 'allergy free eating', ‘handcrafted’ and “Big Book of Little cakes’, Readers Digest “Complete Book of Herbs’ and Coles Christmas Magazines

Advertising clients include Taronga Park Zoo, No Chintz, Clinque, Mecca Cosmetica, Osh Kosh (USA), Original Finish, Culla Change, Murdoch Books.

Designed and styled media events for clients such as Jurlique, Nivea, Merino Baby, Comfort Zone, Beauty Directory, Beauty Heaven, Remington, Anthogenol, Trilogy, Mecca Cosmetica, Clairol, Herbalessences, Dashing Diva, K-mart, Ellipse, Skin Doctors, C{4U and Waihi Bush.

2004
Mother

2002 – 2003
Developed designs and marketing strategy for new range of domestic textiles under the COLOUR BOX home wares label. Bed linen range is manufactured under license by Linen House, released March 2003. Canvas bag range is manufactured under license by TSM.

Creative director for new brand Vanilla Home Essence – home wares range for Wildia Enterprises. Researched the market place, developed name, brand image and textile design development. Managed design services for graphics and technical data.

Consulted to fashion label Lee Mathews in area of business management and retail.

Part time lecturer at The Whitehouse Institute of Design, teaching Styling and Merchandising and Textile Design for fashion and interiors.

1993 - 2001
Designed, manufactured and marketed a range of domestic textiles, predominantly bed linen and cushions under the Art Park label.
Developed a strong brand profile and identity.
Maintained ‘A’ list customers in Australia, Singapore and New Zealand.
Exhibited at trade fairs in Australia, New Zealand, Japan, USA and Germany.
Opened retail outlets in Paddington and The Rocks, launched www.artpark.com.au, developed a mail order business world wide and recorded over 8,000 customer profiles.

Exhibited as part of the ‘Frances Burke + 4 – Comparisons in Printed Textile design in Australia 1937 – 1997’ exhibition, including the design forum chaired by Grace Cochrane of The Power House Museum and ‘Projections of Excellence’ design exhibition both at the UTS Gallery.

Commissioned to design (and in some cases manufacture) carpets, curtains, bedspreads and bath robes for Iain Halliday of Burley Katon Halliday and Scott Weston of Scott Weston Architecture. The projects included The Darling Harbour Convention Centre, Starlight Foundation, Kirkton & Medusa Hotels.

1989 - 1994
Established Art Park Design Studio
Specialising in the development of textile designs for meterage & placement prints, forecasting, presentational material and graphic design for leading garment manufactures and fabric wholesalers in Australia and the USA.
Some of the clients included: Seafolly, Reebok, Bonds, Mambo, Gazal, Smouha Fabrics and John Kaldor Fabricmaker.

Developed and licensed designs and concepts specifically for home ware products such as bed linen, napery, ceramics, upholstery fabric & stationery in Australia and the USA.
Some of the licensors included: Woven Image, Zone International, Spring Industries USA, Ladelle, Australian Fine China, Primo Ceramics, Treasure Craft USA and Fred Hosking.

1984 - 1989
graduated from Sydney College of the Arts
employed in fashion industry as designer
freelanced as textile designer